CEDAR RIDGE
WHISKEY CO.
Project Brief
Cedar Ridge Whiskey Co. (CRWC) is an Iowa-based distillery dedicated to crafting exceptional whiskeys embodying the spirit of Iowa's rich heritage and natural beauty. Their mission is to create a legacy of quality, tradition, and innovation, celebrating the craftsmanship and dedication that goes into every bottle. They strive to provide their customers with a truly unique and memorable whiskey experience deeply rooted in the heart of the Midwest.
With the main distillery located in Cedar Rapids, IA, a tasting room in Des Moines, IA, a flagship store in Iowa City, IA, and a satellite distillery in Davenport, IA, the company provides unique bourbon and whiskey options for whiskey enthusiasts, craft connoisseurs, locavores, and adventure seekers in Iowa and beyond.
The distillery needs a brand refresh to align its identity with its audience. An essential aspect of the new branding is to create a design that has a lasting legacy. What is needed for their company is a new logo with variations, a bold color palette, packaging design, and marketing materials. Currently, the company has five different drink choices: Cedar Ridge Single Malt, Prairie Reserve Bourbon, Riverbend Rye, Heritage Blend, Single Barrel Age, and Iowa Oak Bourbon.
